Why I Know so Much About Children's Shoes
I'm a twenty-five year veteran of the children’s shoe business with loads of insider knowledge about the industry. I started my training at Stride Rite, in their stores as well as their product development department. I've since led children's footwear product design teams for marque brands such as Keds and OshKosh B'gosh. I'm an expert in shoe construction, design, merchandising and footwear marketing. I've watched the unfortunate reduction of specialized children's shoe retailers staffed with knowledgeable sales people. I understand the value and advantages of buying high quality footwear, and the appeal of buying inexpensive shoes at stores like Payless or Target. I can help you manage your footwear budget to find trend-right shoes, balance quality and value, all while making your child's foot health your top priority.
6 Ways I Can Help You
I'm NOT a podiatrist or doctor. If you suspect any type of foot, toe, ankle or walking problem with your child take him or her to your pediatrician or podiatrist. I'm here to help with general information about footwear for healthy feet.
1. I'll teach you to measure feet and fit shoes.
I completed the Stride Rite training program which included working in their stores. I learned to measure feet and to fit shoes properly, so children's feet grow naturally and comfortably, without tight shoes that can damage feet. I was taught about the different types of feet, and what shoes fit each best. Once you know the basics, shopping in self-serve stores and on-line will be easier.
2. I'll help you select shoes.
I trained with classical shoe line builders from Europe* who taught me about shoe construction, design and materials. I know how to balance quality and fashion. I can spot junky shoes from a mile away. My standards are high, yet I know which shoes are the best value. *Thank you Peter Keen and Jacques Azadian.
3. I'll help you shop the trends, on your budget.
As a Product Director I traveled to European fashion centers such as Paris and London to research trends that could be adapted for the American market. I'm always aware of the latest, appropriate trends for kids, and can help you select tasteful, chic shoes for your first walkers, toddlers, kids and tweens.
4. I'll help you shop smart.
I've traveled to factories all over Asia and Mexico, learning about children's shoe manufacturing, and the tricks of the trade. I know how companies cut costs, when value can be had at a price, and when you're being cheated. Because I always needed to know what my competition was up to, I know what each retailer and brand does best, and can guide you where to shop.
5. I'll save you time and money.
Whether you work out of the house or in the home, whether you're a mother or father, or buying a gift, your time is precious. My shopping tips will save you time and money, and they'll be written concisely and with wit so you can smile and be on your way.
6. I've learned from experience...I'm a mom.
I've had my share of frustrating shoe-shopping trips with young children. I've come home elated with finding the perfect shoe...but I've also come home empty-handed, or with the wrong size shoes that need to be returned. I get it.